Pop Up Store Paris

Vincent Van Gogh





Vincent Van Gogh
Vincent Van Gogh (1853 - 1890)



The Red Vineyard,
the only painting van Gogh sold during his lifetime
is connected to the history of Cremerie de Paris.

Links between Vincent van Gogh
and Cremerie de Paris / VB.com

Vincent van Gogh (1853 - 1890)
knew about
Cremerie de Paris
and the Hotel de Villeroy Bourbon
from his friend
Eugene Boch (1855 - 1941).

Eugene Boch
Eugene was the nephew
of Octavie Villeroy (1823 - 1899)
married to his father's older brother
Eugen Boch (1809 - .1898)

Octavie was the granddaughter
of a ceramics producer
Nicolas Villeroy (1759 - 1843)
named after
Nicolas I Neufville
Nicolas II Neufville de Villeroy (1470? - 1554)
Nicolas III de Villeroy (1525 - 1598)

VB.com
Nicolas IV de Villeroy (1542 - 1617)
and Nicolas V de Villeroy (1598 - 1685)

Octavie Boch had a strong relation
with Eugene Boch
who was also the godchild of her husband.
She transmited to Eugène
her fasination for
the glamorour of the old Villeroys
that onced lived
at VB / Cremerie de Paris.

Octavie is also the 3 x great grandmother
of the present editor of
Cremerie de Paris.com
Cremerie de Paris,
home of
Pop Up Store Paris.com
Pop Up Store Amsterdam.com


Vincent Van Gogh, Cremerie de Paris
images of the glamorous old Villeroys from VB
that fascinated Eugene Boch.
The picture also shows Pavillon Baltard N°10 facing Cremerie de Paris
The Red Vineyard Painting,
a letter from Vincent van Gogh
and pictures of Octavie Villeroy and young Eugène Boch.

old stories
As a child the editor of Cremerie de Paris had the chance
to spend a lot of time with his grandfather (on the right side)
His grandfather had known his own great uncle Eugene
and his great aunt Anna Boch.
On the left van Gogh's friends Anna and Eugene Boch when they were old.
Therese Thomas (Lady that receives the flowers)
wrote a book about Anna Boch
and she was a path setter for todays Cremerie de Paris
as a Pop Up Store Museum.

Eugene Boch portrait
picture in front of a copy of the Eugene Boch portrait
taken summer 2009,
two years before Cremerie de Paris reopened
as a Pop Up Store Location.

Nathalia Brodskaya
Nathalia Brodskaya from the Hermitage Museum
photographed 2019 in the entrance
of the Marguerite de Navarre Metro
staircase facing Cremerie de Paris.

Cremerie de Paris / Pavillon Baltard
Nathalia Brodskaya explained us
that few places
have seen so many Impressionist
or Post Impressionist artists
walk through it's doors
as the Cremeries de Paris did.

Pavillon Baltard
Not only thanks to Eugene Boch
but also thanks to it's geographic location
facing the Pavillons Baltard (destroyed).
picture taken by Hippolyte Blancard
in front of Cremerie de Paris N°1
(building on the right replaced by Novotel)

Since the times Joseph Staline (1878 - 1953)
was governing Russia
Nathalia was asked to research
the State of Russia Modern Art Collection
partly based on the avant garde art collectors
Sergei Shchukin (1854 - 1936)
and Ivan Morozov (1871 - 1921)
.
She is amused that Cremerie de Paris
is related to the Romanovs
making different Russian stories meet in Paris.
We talk to her on the phone from time to time.

van Gogh night effects
Starry Backgrounds

The friendship
between Eugen Boch
and Vincent van Gogh
is also interesting
in relation
to night effects
in van Gogh paintings

Cafe Terrace Arles
Cafe Terrace at Night
first painting using starry backgrounds


Eugene Boch
To make Eugène
look more glamorous
van Gogh invented a starry sky
behind him.


Starry nights over the Rhone
Starry Nights over the Rhone


Eugene Boch
letter from van Gogh
to Eugene Boch
writing about his paintings
and the project
to make the starry night.









Vincent van Gogh est né le 30-03-1853
à Groot Zundert, Pays Bas.
Il a commence à peindre en 1880.

Van Gogh est venu à Paris autour du 05-03-1886.
Il habitait chez son frère Theo van Gogh
au 54 rue Lepic 75018 Paris (Montmartre).



Comme beacoup d'autres artistes il a suivi
des cours à l'atélier Cormon.

Eugène Boch faisait egalement
partie de l'atélier Corman.
Contrairement à la plupart des autres elèves
il avait la chance d'être très fortuné.
Il utilisait son argent pour acheter
les oeuvres des ses amis,
debutant ainsi une des
toutes premières collections d'Art moderne.


Eugene aimait emmener ses amis
à la Cremerie de Paris,
cet endroit étant liés à tant d'histoires
transmis par sa tante Octavie Villeroy.
Il était fier d'avoir des liens avec en endroit
que Leonardo da Vinci connaissait déjà.

L'ambiance du marché des Halles lui plaisait
également. A cette époque Eugène habitait
aussi à Montmartre, rue Ganneron,
pas loin de la rue Lepic.

rue des Halles

Van Gogh révait d'avoir Eugene Boch
comme ami,
probablement aussi comme supporter.
11-08-1888 à Arles est venue l'idée
de faire le portrait d' Eugène Boch
le Poète.

Pendant son sejour à Arles
et à travers des lettre
Eugene était également "présent"
lors de la création d'autres
chef d'oeuvre.




Vincent van Gogh was born 30-03-1853
in Groot Zundert, Netherlands.
He started to paint in 1880.
van Gogh came to Paris around 05-03-1886
and lived with his brother 54 rue Lepic,
Paris Montmartre.
He enters the academie Cormon where he meets
many artist.

Eugène Boch was one of the Cormon students.
Unlike most others
he was in the fortunate situation
to be quite wealthy.
He used his money
to buy paintings from his friends,
thus starting one of the very first
major Modern Art collections.

Eugène Boch loved to bring his friends
to Cremerie de Paris / VB,
and he loved telling them
glamorous stories from the past
transmitted
by his aunt Octavie Villeroy.

Even Leonardo da Vinci (1452 - 1519)
was part of the VB stories,
as Nicolas II de Villeroy
who was an advisor for King Francois I
was in his circles.

Van Gogh dreamed of being connected
to Eugène Boch
both as someone to help his career
but also as a friend.
1888 he invited him to the Yellow House
in Arles.
11-08-1888 van Gogh had the idea
to make Eugène Boch's portrait
the Poet.


In Arles a scretch of Eugene Boch
was hanging above van Goghs bed
in the Yellow House.

Eugene Boch above van Gogh's bed
Eugène is still there not in the Yellow House
but in a painting
in the first version of the Bedroom
today at the van Gogh Museum, Amsterdam.
Next to Eugène a portrait of Paul Eugene Milliet.

Many people know the bedroom painting
but not everybody the stories behind it
like the links between van Gogh
Eugene Boch
and Cremerie de Paris.



Eugenes older sister
Anna Boch (1848 - 1936)
bought the Red Vineyard.

Julie Thomas, Camille Martinez, Zyad Rouissi
If van Gogh had not died so soon
he would certainly have painted
Cremerie de Paris.

The magic of Cremerie de Paris

What is a little crazy
is that over a hundred years later, 1999,
the stories about van Gogh
interested a Lady from Los Angeles.
Cremerie de Paris
met her when it
operated the first Internet cafe in Paris.

Cybercafe de Paris
At that time most Hotels in France
had no internet access.
US Tourists that were already online
had difficulties to get connected in Paris.
As an avant garde Internet hotspot
- and without realizing it -
Cremerie de Paris
run into many Tech Pioneers.

The Lady was so amusing
we invited her for a coffee.
It was a moment
the cafe was not too buisy
and Ivanka was there to help.

At the Bistro des Halles
located outside

the conversation turned to
someone that had been
to Cremerie de Paris 112 years before ....
Vincent van Gogh.

"I have to go now,
but give me your email,
next time I'm in Paris
I want to hear
more about these crazy and funny stories
..."

Vincent Van Gogh
A few months later
she returned
with her husband
who had been on the first
flight to the Moon.


Writing this article we found
this Video of our friend from Los Angeles.
We had the chance to meet Lois Aldrin (1929 - 2018)
and Buzz Aldrin
once or twice a year
from 1999 to 2005.

Another article needs to be
written for this website .

The magic of Cremerie de Paris,
is that you run into people
like a man from the Moon
you would never expect to meet ...


If Vincent van Gogh could return
to Cremerie de Paris today
he would have so much fun
to talk to some of the World's most talented
Pop Up Store / Ad Event designers.

Julie Thomas, Camille Martinez, Zyad Rouissi
This image from 2023 shows the designers
Julie Thomas and Camille Martinez
that created a subtropical restaurant
for Sony Playstation
and Zyad Rouissi
who imagined 3 Pop Up Stores,
one for Coca Cola

Julie Thomas, Camille Martinez, Zyad Rouissi
and two for
Subway 1 and Subway 2

Sometimes
people from the history of
Cremerie de Paris
reappear in
paintings made for a Pop Up Store.



Adresses

No1 - 9-11 rue des Déchargeurs
(Hôtel de Villeroy Bourbon / VB)
+ No2, No3 - 11 rue des Halles
+ No6, No7, No8 - 12 rue de la Ferronnerie
+ No9 - 45 rue Saint-Honoré

all around Margerite de Navarre
75001 Paris, France.


phone: +33 1 42 21 11 11
mail: b "at" vb.com
instagram @cremeriedeparisofficial
Metro ChateletlesHalles.com/sortie1

VB.com
Cremerie de Paris.com
Pop Up Store Museum.com

1986 Pop Up Store Paris.com
started at the small Cremerie de Paris No2,
a former milk store of the Les Halles food market,
located 50 m from "VB",
the legendary Hotel de Villeroy Bourbon
once the school of young Louis XIV
and later seat of the Royal French Postal Services.

No2 began as a small Sony Phone Boutique,
nobody was over 20
but something had a mysterious attraction
on Sony Lovers, audio visual people,
actors, film makers, Lady Diana.

1993 With the help of a little jewel
it became possible to acquire No1 at "VB".

1995 Not yet a Pop Up location,
No1 turned into an avant-garde Internet café.
So avant-garde it was difficult to survive.
Parisian Hotels had no internet access.
The only visitors were a few,
already connected tourists from America.
They brought good energy with them.

One was the inventor of ".com"
Meeting Jon Postel resulted in the idea
to collect spectacular internet domains.
No other Pop Up location in the World
has a "Two Letter dot com".
Today VB.com
and thousands of other iconic web addresses
ventillate the magic of Paris
and the beauty of our Pop Ups Stores
around the globe.
Our Paris Pop Ups are on the cover of the
Whitepages from many countries.
Once a Pop Up leaves Cremerie de Paris / VB.com
it starts to shine around the World ...

Another visitor was on the first flight to the Moon.
The Apollo 11 Astronaut became a friend.
He was fascinated by all the history behind VB
and inspired us to create the

Phone Book of the World.com
soon followed by
Whitepages.fr
Whitepages.it
Whitepages.in
Whitepages.jp
Whitepages.de


Steve Jobs offered us an iMac
so Apple would be part of the cafe.

Other visitors were still very young.
Many came with a "backpack".
Nobody knew who they were,
maybe they did not know it themselves ... ?
Today they return with a "Pop Up"
for a company they have invented in the meantime,
turning Cremerie de Paris / VB.com into a
"Meeting Place of the World's most famous Brands".

2012-2018 was constructed "Marguerite de Navarre",
the main exit of the Chatelet les Halles Metro hub.
The construction took so long
times were difficult again.
Today our Pop Up Stores are ony 30 min from CDG and Orly Airport.

1530s Marguerite already knew VB.
She was a friend of Nicolas II de Villeroy.
Another friend was Leonardo da Vinci.
It remains a mystery if the painter of the Mona Lisa has come by,
all we know is that Leonardo and Marguerite's brother
Francois Ier admired VB for its glamour.

Marguerite became the grandmother of the Bourbons.
1590-1610 Nicolas IV de Villeroy
was an advisor of Marguerite's grandson,
Henri IV, the first Bourbon King.
1646 2 x great grandson Louis XIV,
the third Bourbon King,
came to VB as a schoolboy.

1671 VB turned into the seat of an avant-garde Technology Hotspot,
seat of the Royal Postal Services.
Post horses carried mail around Europe.
Louis XIV loved VB for it's efficienty.
1738 The Story came to an end with Louis XV.

248 years later, 1986, a 7 x great grandson
of the old postmasters
showed us VB.
He gave us a "Post Thaler",
left by his ancesters, with the mission to reactivate
"Spirit of Communications"
sleeping in the old walls of VB.

1886 Vincent van Gogh passed by.
It's possible he run into Henry Nestle
or Gustave Eiffel without realising it.
Van Gogh loved all the magic
around Cremerie de Paris
transmitted by his friend Eugène Boch,
a nephew of Octavie Villeroy.

1921 Dmitri Romanov showed Cremerie de Paris
to Coco Chanel. She fell in Love with both
Romanov and Cremerie de Paris.
What is left from their affair is No5
the CC logo and a little jewel.
1970 Chanel left the jewel to Aimée de Heeren,
once a WW2 agent and girlfriend of Joe Kennedy Jr.
1993 Chanel's little jewel, already mentionned above,
made it possible to reopen No1
as if the designer,
that had left this world two decades before,
had decided to continue the story.

A Story that left
and a Story that returned ...

Cremerie de Paris / VB is like
an "Open History Book",
glamorous since 1129,
with new chapters opening
each time an iconic new Pop Up Store arrives ...


VB.com
The World has thousands and thousands of nice Pop Up Store Locations
but no other one
has a Two Letter Internet address
that stands out on every computer keyboard ...

VB for "Villeroy Bourbon" or
"Very Beautiful"