Adresses
No1 - 9-11 rue des Déchargeurs
(Hôtel de Villeroy Bourbon / VB)
+ No2, No3 - 11 rue des Halles
+ No6, No7, No8 - 12 rue de la Ferronnerie
+ No9 - 45 rue Saint-Honoré
all around Margerite de Navarre
75001 Paris, France.
+33 1 42 21 11 11
b "at" vb.com
VB.com
Cremerie de Paris.com
Pop Up Store Museum.com
Phone Book of the World.com
Whitepages.jp
1986 Pop Up Store Paris.com
started at the small Cremerie de Paris No2,
a former milk store of the Les Halles food market,
located 50 m from "VB",
the legendary Hotel de Villeroy Bourbon
once the school of young Louis XIV
and later seat of the Royal French Postal Services.
No2 began as a small Sony Phone Boutique,
nobody was over 20
but something had a mysterious attraction
on Sony Lovers, audio visual people,
actors, film makers, Lady Diana.
1993 With the help of a little jewel
and DB.com, a bank outside France
it became possible to acquire No1 at "VB".
1995 Not yet a Pop Up location,
No1 turned into an avant-garde Internet café.
So avant-garde it was difficult to survive.
Parisian Hotels had no internet access.
The only visitors were a few,
already connected tourists from America.
They brought good energy with them.
One was the inventor of ".com"
Meeting Jon Postel resulted in the idea
to collect internet domains.
No other Pop Up location in the World
has a "Two Letter dot com".
Today VB.com
and thousands of other iconic web addresses
ventillate the beauty of Paris
and it's amazing Pop Ups Stores
around the globe.
The Pop Ups are on the cover of the
Whitepages Brazil, India, Japan.
Once a Pop Up leaves Cremerie de Paris / VB
it starts to shine around the World ...
Another visitor was on the first flight to the Moon.
The Apollo 11 astronaut became a friend.
He was fascinated by all the history behind VB
and inspired us to create the
Phone Book of the Wotld.
Other visitors were still very young.
Many came with a "backpack".
Nobody knew who they were,
maybe they did not know it themselves ... ?
Today they return with a "Pop Up"
for a company they have invented in the meantime,
turning Cremerie de Paris / VB.com
into a
"Meeting Place of the World's most famous Brands".
2012-2018 was constructed "Marguerite de Navarre",
the main exit of the Chatelet les Halles Metro hub.
The construction took so long
it was almost impossible to survive.
Today it's 30 min from VB to CDG and Orly Airport.
1530s Marguerite already knew VB.
She was a friend of Nicolas II de Villeroy.
Another friend was Leonardo da Vinci.
It remains a mystery if the painter of the Mona Lisa has come by,
all we know is that Leonardo and Marguerite's brother
Francois Ier admired VB for its glamour.
Marguerite became the grandmother of
the Bourbons.
1590-1610 Nicolas IV de Villeroy
was an advisor of Marguerite's
grandson, Henri IV, the first Bourbon King.
1646 2 x great grandson Louis XIV came to VB as a schoolboy.
1671 VB turned into the seat of an invention,
the Royal Postal Services.
Post horses carried mail around Europe.
Louis XIV loved VB for it's efficienty.
1738 The Story came to an end with Louis XV.
248 years later, 1986, a 7 x great grandson
of the old postmasters
showed us VB.
He gave us a "Post Thaler",
left by his ancesters,
with the mission to reactivate
"Spirit of Communications"
sleeping in the old walls of VB.
1886 Vincent van Gogh passed by.
It's possible he run into Henry Nestle
or Gustave Eiffel
without realising it.
Van Gogh loved all the magic
around Cremerie de Paris
transmitted by his friend Eugène Boch,
a nephew of Octavie Villeroy.
1921 Dmitri Romanov showed Cremerie de Paris
to Coco Chanel. She fell in Love with both
Romanov and Cremerie de Paris.
What is left from their affair is No5
the CC logo and a little jewel.
1970 Chanel left the jewel to
Aimée de Heeren,
once a WW2 agent and girlfriend of Joe Kennedy Jr.
1993 Chanel's little jewel, already mentionned above,
made it possible
to reopen No1
as if the designer,
that had left this world two decades before,
had decided to continue the story.
A Story that left
and a Story that returned ...
Cremerie de Paris / VB is like
an "Open
History Book",
glamorous since 1129,
with new chapters
opening
each time an iconic new Pop Up Store
arrives ...
