Pop Up Store Paris

Pop Up Store Extreme Froneri Nestle 2
Cremerie de Paris No9




Extreme Pop Up Store Paris
Pop Up Store Extreme
26-03-2025 to 29-03-2025

Creative People

The Pop Up Store was organised by
Laura Fantoni (Extrême)
Marine Dubreuil, Laurent Estrany, Thomas Roenelle, Loic Wissler et Simon Vuillermoz (Agence l Uzyne)
Luc Laumand, Florian Couminal,
Aurélien Guilbert (Utopic Design)

Ruben Martinez, Fabien Faure (Video)
Samir Kadri (regisseur / event manager)
Camille Claudel (ice cream team)
Mouloud Amini (security)




Extreme Pop Up Store
walking into the Pop Up Store
on the side filmakers Ruben Martinez and Fabian Faure

Extreme Pop Up Store
inside the Etrême Pop Up 2

Extreme Pop Up Store
consoles de jeux

Extreme Pop Up Store
Extrême Photo studio



Un Pop Up Store ou la celèbre marque Extrême
offre une glace à ses fans, un melange d'une gelateria et un Bar de Jeux,
au coeur de Paris. Au programme egalement, une equipe amusante,
des bornes retor, des Néons flashy
et bien sur des delicieux cônes glacés ...

Extême est une des premières marques de glaces au Monde,
créé en 1989 en Bretagne.
Extême fait partie de Froneri et de Nestle.
Le Pop Up est le 2eme Pop Up de la marque qui était déja venue
du 21 au 23 mars 2024.
Henri Nestle
En quelque sorte c'est même la 3eme fois car il y a bien longtemps,
dans les années 1870 / 1880, Henri Nestle (1814 - 1880) était déja venu.
Monsieur Nestle était un fan des Pavillons Baltard,
situés juste en face des Cremeries de Paris,
au point qu'il a offert à la ville de Montreux
une copie du Pavillon N°10 deduit aux produits laitiers.
Cette anecdote oublié est ressortie
lors des préparations du 1er Pop Up Store Extrême.
Il se peut même qu'en 1887 Henri Nestle
et Vincent van Gogh se sont croisés dans les Cremeries.
Un des amis de van Gogh est parente avec la Cremerie de Paris.



Un Pop Up Store where the famous Ice Cream Brand Extême
offers an ice cream cone to it's visitors,
The Pop Up is a mix of a Gelateria and a Game Bar,
Part of the program, a fun team,
retro terminals, flashy neon lights and delicious ice cream cones ...

Extême is one of the top ice cream barnds,
founded in 1989 in Brittany / France.
Extême is part of Froneri and of Nestle.
The Pop Up Store is the 2nd Pop Up of the brand
that has already come by 2024
from march 21 to 23.

In some way it's already the 3rd time,
a long time in the 1870s / 1880s
Henri Nestle (1814 - 1880) used to come to Cremerie de Paris.
Nestle was a fan of the Pavillons Baltard,
in particular N°10 and N°12 dedicated to milk products
and located opposit the Cremeries de Paris,
Before leaving this World Henri Nestle offered
a copy of a Pavillon Baltard to his hometown,
the city of Montreux, Switzerland

Henri Nestle, Vincent van Gogh
The story was forgotten in Paris
but it reappeared in 2024 during the preparations
of the 1st Pop Up Store Extrême.
There is even a chance that in 1887 / 1888 Henri Nestle
run into someone that just like himslef left a magical heritage,
Vincent van Gogh knew about Cremerie de Paris
through Eugene Boch
related to the iconic milk stores from the Halles de Paris

Pop Up Store opening night

2025 march 25 sky view on the Extreme Opening cocktail
45 rue Saint Honoré (white cercle)
In the black & white
the "carrée des choux" in front
of 19 rue des Halles during the times of the food market.
The Restaurant opened 2024 july
contributing to the beauty of the street.

Cremerie de Paris.com
more via Cremerie de Paris.com

Le Pop Up Extême 2
fera bientôt partie du
Musee des Pop Up Stores

Extême Pop Up Store 2
soon part of the
Pop Up Store Museum

Le Pop Up Store Extrême
continue à rayonner
à travers le Monde ...

The Extrême Pop Up Store
continues to be seen
all around the World ...

75001.fr

Haut de page

Adresses

No1 - 9-11 rue des Déchargeurs
(Hôtel de Villeroy Bourbon / VB)
+ No2, No3 - 11 rue des Halles
+ No6, No7, No8 - 12 rue de la Ferronnerie
+ No9 - 45 rue Saint-Honoré

all around Margerite de Navarre
75001 Paris, France.


phone: +33 1 42 21 11 11
mail: b "at" vb.com
instagram @cremeriedeparisofficial
Metro ChateletlesHalles.com/sortie1

VB.com
Cremerie de Paris.com
Pop Up Store Museum.com

1986 Pop Up Store Paris.com
started at the small Cremerie de Paris No2,
a former milk store of the Les Halles food market,
located 50 m from "VB",
the legendary Hotel de Villeroy Bourbon
once the school of young Louis XIV
and later seat of the Royal French Postal Services.

No2 began as a small Sony Phone Boutique,
nobody was over 20
but something had a mysterious attraction
on Sony Lovers, audio visual people,
actors, film makers, Lady Diana.

1993 With the help of a little jewel
it became possible to acquire No1 at "VB".

1995 Not yet a Pop Up location,
No1 turned into an avant-garde Internet café.
So avant-garde it was difficult to survive.
Parisian Hotels had no internet access.
The only visitors were a few,
already connected tourists from America.
They brought good energy with them.

One was the inventor of ".com"
Meeting Jon Postel resulted in the idea
to collect spectacular internet domains.
No other Pop Up location in the World
has a "Two Letter dot com".
Today VB.com
and thousands of other iconic web addresses
ventillate the magic of Paris
and the beauty of our Pop Ups Stores
around the globe.
Our Paris Pop Ups are on the cover of the
Whitepages from many countries.
Once a Pop Up leaves Cremerie de Paris / VB.com
it starts to shine around the World ...

Another visitor was on the first flight to the Moon.
The Apollo 11 Astronaut became a friend.
He was fascinated by all the history behind VB
and inspired us to create the

Phone Book of the World.com
soon followed by
Whitepages.fr
Whitepages.it
Whitepages.in
Whitepages.jp
Whitepages.de


Steve Jobs offered us an iMac
so Apple would be part of the cafe.

Other visitors were still very young.
Many came with a "backpack".
Nobody knew who they were,
maybe they did not know it themselves ... ?
Today they return with a "Pop Up"
for a company they have invented in the meantime,
turning Cremerie de Paris / VB.com into a
"Meeting Place of the World's most famous Brands".

2012-2018 was constructed "Marguerite de Navarre",
the main exit of the Chatelet les Halles Metro hub.
The construction took so long
times were difficult again.
Today our Pop Up Stores are ony 30 min from CDG and Orly Airport.

1530s Marguerite already knew VB.
She was a friend of Nicolas II de Villeroy.
Another friend was Leonardo da Vinci.
It remains a mystery if the painter of the Mona Lisa has come by,
all we know is that Leonardo and Marguerite's brother
Francois Ier admired VB for its glamour.

Marguerite became the grandmother of the Bourbons.
1590-1610 Nicolas IV de Villeroy
was an advisor of Marguerite's grandson,
Henri IV, the first Bourbon King.
1646 2 x great grandson Louis XIV,
the third Bourbon King,
came to VB as a schoolboy.

1671 VB turned into the seat of an avant-garde Technology Hotspot,
seat of the Royal Postal Services.
Post horses carried mail around Europe.
Louis XIV loved VB for it's efficienty.
1738 The Story came to an end with Louis XV.

248 years later, 1986, a 7 x great grandson
of the old postmasters
showed us VB.
He gave us a "Post Thaler",
left by his ancesters, with the mission to reactivate
"Spirit of Communications"
sleeping in the old walls of VB.

1886 Vincent van Gogh passed by.
It's possible he run into Henry Nestle
or Gustave Eiffel without realising it.
Van Gogh loved all the magic
around Cremerie de Paris
transmitted by his friend Eugène Boch,
a nephew of Octavie Villeroy.

1921 Dmitri Romanov showed Cremerie de Paris
to Coco Chanel. She fell in Love with both
Romanov and Cremerie de Paris.
What is left from their affair is No5
the CC logo and a little jewel.
1970 Chanel left the jewel to Aimée de Heeren,
once a WW2 agent and girlfriend of Joe Kennedy Jr.
1993 Chanel's little jewel, already mentionned above,
made it possible to reopen No1
as if the designer,
that had left this world two decades before,
had decided to continue the story.

A Story that left
and a Story that returned ...

Cremerie de Paris / VB is like
an "Open History Book",
glamorous since 1129,
with new chapters opening
each time an iconic new Pop Up Store arrives ...


VB.com
The World has thousands and thousands of nice Pop Up Store Locations
but no other one
has a Two Letter Internet address
that stands out on every computer keyboard ...

VB for "Villeroy Bourbon" or
"Very Beautiful"