Pop Up Store Paris

Eugene Boch
the great uncle who
connected Cremerie de Paris
with many artists





Eugene Boch
Eugene Boch


Links between Eugene Boch
and Cremerie de Paris /
Villeroy Bourbon

Eugene Boch
Eugene Boch (1855 - 1941).
knew about
Cremerie de Paris
and the Hotel de Villeroy Bourbon
from his aunt Octavie Villeroy

Eugene Boch
Octavie Villeroy (1823 - 1899)
was married to Eugene's uncle
Eugen von Boch (1809 - 1898),
the older brother of Victor Boch.
The brothers came from Luxembourg
and Mettlach
and produced Ceramics.

Nicolas Villeroy
Octavie was the granddaughter
of the ceramics producer
Nicolas Villeroy (1759 - 1843)

Nicolas Villeroy was the
great grandson of Etienne Villeroy
(1645 -1688)

Nicolas was named
after the ultra glamorous
Nicolas de Villeroy people from
Cremerie de Paris / VB
closely connected to
the Bourbons, Kings of France

Nicolas I Neufville (1480est - 1525est)

Nicolas II de Villeroy
Nicolas II Neufville de Villeroy (1505est - 1554)
Nicolas III de Villeroy (1525 - 1598)

VB.com
Nicolas IV de Villeroy (1542 - 1617)

VB.com
and Nicolas V de Villeroy (1598 - 1685)

Octavie Villeroy / Boch had a strong link
with Eugene Boch
who was also the godchild of her husband.

She transmited to Eugène
her fasination for
the glamour of the Villeroys
that onced lived in Paris
at the Hotel de Villeroy Bourbon
close to the Louvre.

Octavie is also the 3x great grandmother
of the present editor of
Cremerie de Paris.com
Cremerie de Paris,
home of
Pop Up Store Paris.com
Pop Up Store Amsterdam.com



old stories
Photo of young Ben Solms
taken in Mettlach in 1972,
small images:
- Cremerie de Paris decorated as a Pop Up Store Museum
- grandfather Luitwin von Boch and Therese Thomas
during the opening of the Ziegelberg Ceramics Museum
- van Gogh paintings Arles Nightcafe,
Yellowhouse and Bedroom
directly in connection with Eugene Boch
- several images of 3x great-uncle Eugene Boch
and 3x great-aunt Anna Boch.


The stories about Eugène Boch / Anna Boch
and their artistic friends fascintated
the editor of Cremerie de Paris as a child.

Therese Thomas and Eugene Boch's great nephew
Luitwin von Boch
`trained the child as a museum guide
laying the grounds
for the Pop Up Stores Brand Expos
hosted today
by Cremerie de Paris.


Luitwin von Boch II (1906 -1988)
had never met his great-grandmother
Octavie Villeroy (1821 - 1899)
but he knew
Anna Boch (1848 - 1936)
and Eugene Boch (1855 - 1941)
his own father Luitwin von Boch I (1877 - 1932)
considered too excentric.

1969 Luitwin von Boch employed Therese Thomas
to research and document the
Villeroy Boch Ceramics collection
and the almost forgotten life of
Anna and Eugene Boch.

When Therese Thomas
a young histotrian
of the Musée de Mariement in Belgium
told him she did not speak German
his answer was
"Une langue est la pour être apprise,
eine sprache ist dazu da das man sie lernt
a language is there to be learned"




old stories
half a century later
Interview with Therese Thomas (under construction)
former curator of the Ziegelberg Ceramics Museum
and teacher of young Ben Solms.
What is fascinating about Thérese Thomas
is that you have the impression
she was Anna Boch's closest friend
even though they never met in person.

old stories
a bit of history behind a unique van Gogh friendship
Ben Solms from Cremerie de Paris
with his mother Milicent Boch / Solms
and two paintings
Bedroom by Vincent van Gogh including Eugene Boch
and Paul Eugene Millet above the bed
Elisa Boch / Blondel (1863 - 1954) by Eugene Boch
Elisa was a sister of Anna and Eugene

in the sidebord cabinet
old Vieux Septfontaines tableware from Luxembourg
produced by Jean Francois Boch (1782 - 1858)
grandfather of Eugene and Anna Boch

behind Ben Solms
a drawing from the first factory
in Audun le Tige, Moselle France


Victor Boch
Victor Boch (1817 - 1920),
the father of Anna, Elisa and Eugene
established Keramis Boch Freres in La Louviere 1841
the production sites Mettlach goes back to 1811
Septfontaines (Luxembourg) 1767
Audun le Tige 1748

Thanks to the ceramic products Eugene Boch
was in the lucky situation to have money behind him.
This made him interesting for many other artists
as Eugene and his sister Anna
actively supprted their friends
buying their paintings.

Thanks to Eugene Boch Cremerie de Paris,
at the time a store at the Les Halles foodmarket,
is connected to a multitude of artists.
Eugene had a fascination for the history
of Cremerie de Paris / VB after Villeroy Bourbon
glamorous since 1129

He liked to show ithe place to his friends
from avant-garde art cercles like
Vincent van Gogh, Theo van Gogh,
Emile Bernard, Paul Cezanne, Paul Gaugin,
Henri Toulouse Lautrec,
Johanna Bogner / van Gogh

Johanna Bogner / Johanna van Gogh
Johanna van Gogh became a friend of Eugene Boch
after the death of Vincent and Theo van Gogh.
Eugene explained her more about
Vincent's van Gogh's life and helped her
to promote his legacy.


Leonardo da Vinci
Among the many legends
around Cremerie de Paris
was a connection
between Nicolas II de Villeroy (1496 - 1554)
advisor of King François 1st (1494 - 1547)
and the renaissance artist
Leonardo da Vinci (1452 - 1519)

Marguerite de Navarre (1492 - 1549),
godmother of the subway exit
in front of the Cremeries
was also a friend of the peinter of the Mona Lisa
Marguerite used to come to
the Villeroy Bourbon mansion
for playade litterature meetings.

Eugene Boch loved to tell his friends about tit.


Maria von Boch / Bruegmann
Maria von Boch / Bruegmann (1899 - 1981)
in the silver frame
Maria was married to Dodo Boch (1888 - 1962)
a nephew of Eugene
Maria is in the picture
because she was a wonderful person
still in the heart of all the children
that had the chance to knew her.

Unfortunataly not everybody in the family
has her glamour and style
Some relatives suffer from
jealousy and extremest greadiness.
The king of greed is someone
that loves to show off his title
"Dr".
Alexander von Boch
always ready to make ugly deals
when someone around him
goes through difficulties.

Once a Power House of Creativity
Villeroy & Boch suffered
from his "fils à papa" career.
Dr Alexander arrived at the Mettlach headquater
with a Porsche 911 parcked
next to the modest cars of factory workers
He was not the most performant art director
for the Ceramic tiles
His lack of innovation, limited creativity,
low brand differentiation
and minimal market exitement
ultimately resulted in the fact
Villeroy & Boch lost the tiles,
once it's largest division and cash cow
to Eczacibasi Group from Turkey.

Greed and Creativity is not something
that goes well together.

Red Vineyard
The Red Vineyard,
is beleived to be the only painting
Vincent van Gogh sold during his lifetime.
The painting is also connected
to the Cremerie de Paris Story.
Anna Boch, a stylish 3x great-aunt
paid 400 Francs, more than necessary
as she wanted the artist to be happy
and feel honored.
The result is a beautiful story
connected to what is today
one of the world's most iconic paintings.

If van Gogh would have had to deal with
before described art director
the story of his painting
might have been a true nightmare.

This is what happened to Helene von Boch,
a in-house designer that was paid so little.
she finally lost her inherited shares
to the art director, her own cousin
for a fraction of theit value.

Observing all this as a teanager
the editor of this article
took the best decision he could possibly take
leave for France ...

And when you are 17
and you arrive in Paris on your own
many adventures
are waiting for you ...



Magic from the Past

Sometimes people
wonder why Cremerie de Paris
attracts so many world famous brands.

The magic of the past
and knowing it so well
might be one of the reasons


Ben Solms and Buzz Aldrin
A decade before starting
Pop Up Store Expos
Cremerie de Paris
operated an avant-garde internet cafe.
Cremerie de Paris was
no longer a Meeting Place for Artists
but for American Tech Pioneers
looking for a web connection
while travelling through the capital of fashion

VB.com
Sometimes we had the chance
to talk to our American visitors.
Some were amused the exact same place
had once been a place used
by many famous Impressionists Artists
they had heard about .


Vincent van Gogh letter
letter to Eugène Boch
by Vincent van Gogh
02-10-1888

Henri Toulouse Lautrec letter
letter from to Eugène Boch
by Henri Toulouse Lautrec

Emile Bernard letter
letter to Eugène Boch
by Emile Bernard
april 1891


A Lady from Los Angeles
loved our crazy and funny stories
about vzn Gogh
A few months later she contacted us again
accompanied by her husband
an Astronaite from the first flight to the Moon.
We stayed in touch.

The man from the Moon
Vincent van Gogh
and other people on the homepage
of Pop Up Store Paris.com
are like a power combo ...

There are tousands of expo locations
but not every place has as much history
interconnecting centuries
of things that all happend
at the same place.


Ben Solms Apple
Ben Solms with dibonds
of several Apple Ad events
hosted by Cremerie de Paris

Vincent Van Gogh, Cremerie de Paris
Ben Solms with Francois Linh Hoang
during a Microsoft event
hosted by Cremerie de Paris





Eugène Boch est né 1855
à Saint Vaast, La Louvière, Belgique.
Il est le dernier des 4 enfants
et seul fils de l'industriel Victor Boch.
La peintre Anna Boch est l'ainé des enfants.

Boch Frères
Son pere Victor (1817 - 1920)
et son oncle Eugen (1809 - 1898)
avait cree la sociéte "Boch Freres",
dons les origines se trouvent au Luxembourg
avec une manufacture
de produits ceramiques crée en 1748
du grand père
Jean Francois Boch (1782 - 1858)
et l'arrière grand père
Pierre Joseph Boch (1737 - 1818)

Eugène Boch a grandi
dans un environement marqué
par le design des manufactures.

Il arrive à Paris en 1879
et s'installe rue Ganneron à Montmartre (75018)
Eleve de l'atélier Corman
il rencontre la plupart des peintres Impressionists
de cette époque.

Eugène Boch, très timide et très discrèt
est un héritier très fortuné.

Suivant l'exèmple de sa grande soeur Anna
Eugène Boch se met à soutenir ses amis
en achétant leurs oeuvres.
Ainsi il constitue une des
toute premières collection d'Art Moderne
(dispersée et disparue aujourd'hui).

Cela commence à se savoir
dans le milieu
et nombreux sont les peintres
qui veulent être son ami.

Emile Bernard
Emile Bernard (1868 - 1941)
est un des premiers amis parisiens
d'Eugène Boch


Emile Bernard, Vincent vanGogh
La photo montre Emile Bernard
avec Vincent van Gogh vue du dos.
C'est la seul photo autentifie de peindre
hollandais qui n'aimait pas être pris en photo.


Eugene Boch was born in 1855
in Saint Vaast, La Louvière, Belgium.

Fajencerie Boch and Chateau de Septfontaines
He is one of the heirs
of a family coming from Luxembourg
that produces ceramics since 1748.

The painter Anna Boch (1848 - 1936)
is the oldest
of Eugene's 3 sisters.
His father Victor Boch (1817 - 1920)
operates "Boch Freres"
a manufacture in La Louviere, Belgium

Above Chateau de Septfontaines
still exisits. 2007 it needed to be saved
from a sale initiated by a poor,
no longer active CEO.

vieux Septfontaines
The children grew up in a
Ceramics design environmrent
in different places where the family
had production sites,
Luxembourg
La Louviere / Belgium
Mettlach / Germany.

As a child Eugène grows up drawing.
He gets lessons in a drawing school,
Mahlschule Mettlach
founded by his uncle Eugen
and designs logos for the families
Ceramic factories.

Atelier Corman 1885s
Eugène Boch arrives in Paris in 1879
and settles in Montmartre.
He enters a new drawing school
the Atelier Cormon, 104 Boulevard de Clichy
he meets many other artists.

Eugène disposes of important revenues
coming from two Ceramics companies.
He uses his money to buy paintings of his friends,
Emile Bernard, Paul Cezanne, Paul Gaugin,
Dodge Mac Knight and many others.

When walking through the center of Paris
Eugene loves to take his friends
to Cremerie de Paris,
a place in the Halles foodmarket
sourrounded by legends and fairytales.

Vincent Van Gogh, Cremerie de Paris
Centuries ago the place was the home
of the old Villeroy family
his aount Octavie Villeroy admired
for their glamour and style.





VB.com
When Cremerie de Paris
started it's Pop Up Store adventure in 2011
there was no money,
nothing.

Having tosurvive a 6 year
construction period
in front of the store
was like a "mission impossible"

David Aaron Benali and Nathalia Brodskaya
environment of the Pop Up Stores
from 2012 - 2017
picture David Aaron Benali (Cremerie de Paris)
and Natalia Brodskaya (Hermitage Museum)

Help came from uncle Eugene
the 3x great-uncle never met in person
as the magic around him
pushed by the glamour
of Gabrielle Chanel (1883 - 1971),
another key person in the
Cremerie de Paris history
attracted
one ultra famous brands after the other.
Choosing Cremerie de Paris
to create the most beautiful
Product Launch events

Apple

Apple that already came a first time
in 1999 with company founder Steve Jobs
walking into the Cybercafe.
returned 4 times with iconic billbords
More Apple events are sheduled to come in 2026.

Kingdom of Morocoo Pop Up Store
The Kingdom of Morocco (2025)
was another cool project
you can even see in
Visit Mettlach.com
or Visit La Louviere.com (coming soon)


>Cremerie de Paris
Cremerie de Paris and the Pavillons Baltard
during the times
of Eugene Boch and Vincent van Gogh.


Genealogy


François Boch (1700 - 1754)
Boch Ceramics company founder


Pierre Joseph Boch and Helene von Boch
Pierre Joseph Boch (1737 - 1818)
married to Marie Notomb (1752 - 1805)
2nd generation Boch Ceramics
picture shows Pierre Joseph
a statue of Pierre Joseph
with his 5x great grand-daughter Helene Boch


Vincent Van Gogh, Cremerie de Paris
Jean Francois Boch (1782 - 1858)
married to Anne Marie Buschmann (1785 - 1870)
3rd generation Boch Ceramics
4 children

picture shows Jean François Boch
with grandson Eugène Boch
and 5x great-grandson Ben Solms
more abot the small picture
at the end of the genealogy


Eugene Boch, Octavie Villeroy
Eugene Boch von Boch (1809 - 1898)
oldest son
4th generation Boch Ceramics

married to Octavie Villeroy (1823 - 1899)
3rd generation Villeroy Ceramics
see next table



Victor and Eugene Boch
Victor Boch (1817 - 1920)
youngest son and brother of Eugene von Boch
4th generation Boch Ceramics
founder of Boch Freres Keramis La Louviere

married to Anne Marie Boch (1825 - 1871)
4 children
the children spenf parts of their
childhood in Mettlach
with their grandfather Jean François Boch

Anna Boch
Anna Boch (1848 - 1936)
artist, bought many paintings
like the Red Vineyard
5th generation Boch Ceramics
2nd generation Boch Freres / Keramis

Jeanne Boch (1858 - 1953)
5th generation Boch Ceramics

Elisa Boch Blondel
Elisa Boch / Blondel (1863 - 1954)
5th generation Boch Ceramics
2nd generation Boch Freses Keramis


Alfred Blondel
grandson sculptor Alfred Blondel
(1926 - 2023)
great-geandson Vincent Blondel


Eugene Boch
Eugene Boch (1855 - 1941)
5th generation Boch Ceramics
2nd generation Boch Freses Keramis
artist, art collector
friend of
Vincent van Gogh, (1853 - 1890)
Theo van Gogh (1857 - 1891)
Johanna Bogner / van Gogh (1862 - 1925)




Octavie Villeroy and Eugene von Boch
Octavie Villeroy (1823 - 1899)
3rd generation Villeroy Ceramics
link to the history of
Cremerie de Patis /
Hotel de Villeroy Bourbon

Octavie Villeory is the grand-daughter of
Nicolas Villeroy 1759 - 1843
Villeroy Ceramics company founder

Nicolas Villeroy
was named after the different
Nicolas de Villeroy
from VB / Hotel de Villeroy Bourbon
in Paris

wife of Eugene von Boch (1809 - 1898)
aount by marriage of Eugene Boch (painter)

7 children
5th generation Boch Cermanic
4th generation Villeroy Ceramics
now reunited as Villeroy Boch
cousins of Anna and Eugene Boch

Rene von Boch (1843 -1908)
Edmond von Boch (1845 - 1931)
father of Dodo von Boch
Maria von Boch / Bruegmann
married to glamorous
Maria Bruegmann / Boch 1899 - 1981)

Esther von Boch / Raynaud (1847 / 1919)
Marie von Boch / d'Oncieu (1851 / 1929)
Louise von Boch / Villers (1855 - 1928)
Alice von Boch / Reverchon (1860 - 1944))
Alfred (1860 - 1943)


Rene von Boch (1843 -1908)
had children

oldest son Roger von Boch (1873 - 1917)
6th generation Boch Ceramics

Helene von Boch
Helene von Boch (1938 - 2007)
8th generation Boch Ceramics
designer of La Boule, Wildrose, Geranium
and many other bestsellers
Helene was paid so little
she lost her inherited shares
to a cousin
died homeless

daughter
Paula Nothomb (1878 - 1959)
6th generation Boch Ceramics
mother of Marie Nothom / Miramond
grandmother of
Pascale de Perthuis
great grandmother Clothilde Giry

second son
Luitwin von Boch I (1877 - 1932)
6th generation Boch Ceramics
married to Adeline Liebig (1880 - 1932)

youngest daughter
Angelica Fuerstenberg (1911 - 2007)
7th generation Boch Ceramics
two beautiful daughters
Stephanie Fuerstenberg also an artist
Isalbelle Fuerstenberg / Varnbuehler


Luitwin von Boch
oldest son
Luitwin von Boch II (1906 - 1988)
7th generation Boch Ceramics
married to Beatrice Dodd (1914 - 2011)

one daughter / 4 sons
all 8th generation Boch Ceramics
Luitwin Gisbert von Boch
respected long term COE of the company
Milicent von Boch / Solms
married to Wilhelm Solms
great nephew of
Eleonore Solms / Hessen (1871 - 1937)
Eleonore was an aunt by marriage of
Dmitri Romanov (1891 - 1942)
Anastasia Romanov (1901 - 1918)


Ben Solms (Cremerie de Paris)
trained as a child
as Ceramics Museum guide
by Therese Thomas
1st generation Cremerie de Paris

from the Villeroy Boch Ceramics atory
are left 40 shares.with voting rights
40 out of 14.044.800

beautiful girl
The magic of Cremerie de Paris
made it possible to run
into another family
also connected to the VB mansion..

The beautiful girl in the picture
would have fascinated uncle Eugene
and Vincent van Gogh
She part of the magic of the past
and at the same time part
of the magic of the present.

Marguerite de Navarre
Margerite de Navarre
a friend of Leonardo da Vinci
fasinated Eugene Boch
and ihis artisitc friends
Marguerite used to come by
500 years ago, she was the grandmother
of the Bourbons
including Louis XIV
and the beautiful girl in the above picture


Anselm Franz Thurn Taxis
Another ancestor was
a tech entrepreneur
He came with his horsees from Brussels
in the 1700s to discuss Postal issues.
Anselm Franz Thurn Taxis
is at the origin
the Cremerie de Paris
Telecom activities
and the logo of the Whitepages
edited by Cremerie de Paris
in over 50 countries.
Anselm Franz von Thurn Taxis, Whitepages.ite



Adresses

No1 - 9-11 rue des Déchargeurs
(Hôtel de Villeroy Bourbon / VB)
+ No2, No3 - 11 rue des Halles
+ No6, No7, No8 - 12 rue de la Ferronnerie
+ No9 - 45 rue Saint-Honoré

all around Margerite de Navarre
75001 Paris, France.


phone: +33 1 42 21 11 11
mail: b "at" vb.com
instagram @cremeriedeparisofficial
Metro ChateletlesHalles.com/sortie1

VB.com
Cremerie de Paris.com
Pop Up Store Museum.com
Global Visit List.com

VB.com
The World has thousands and thousands of nice Pop Up Store Locations
but no other one
has a Two Letter Internet address
that stands out on every computer keyboard ...

VB for "Villeroy Bourbon" or
"Very Beautiful"