Pop Up Store Paris

Eugene Boch
the great uncle who
connected Cremerie de Paris
with van Gogh and many other artists





Eugene Boch
Eugene Boch


Links between Eugene Boch
and Cremerie de Paris / VB

Eugene Boch
Eugene Boch (1855 - 1941).
knew about
Cremerie de Paris
and the Hotel de Villeroy Bourbon
from his aunt Octavie Villeroy

Eugene Boch
Octavie Villeroy (1823 - 1899)
was married to Eugene's uncle
Eugen von Boch (1809 - 1898),
the older brother of Victor Boch.
The brothers came from Luxembourg
and produced Ceramics.

Nicolas Villeroy
Octavie was the granddaughter
of the ceramics producer
Nicolas Villeroy (1759 - 1843)

Nicolas was named
Nicolas
after the ultra glamorous
de Villeroy family from
Cremerie de Paris / VB
closely connected to
the Bourbons, Kings of France

Nicolas I Neufville

Nicolas II de Villeroy
Nicolas II Neufville de Villeroy (? - 1554)
Nicolas III de Villeroy (1525 - 1598)

VB.com
Nicolas IV de Villeroy (1542 - 1617)
and Nicolas V de Villeroy (1598 - 1685)

Octavie Villeroy / Boch had a strong link
with Eugene Boch
who was also the godchild of her husband.

She transmited to Eugène
her fasination for
the glamour of the Villeroys
that onced lived
at ht e Hotel de Villeroy Bourbon
close to the Louvre.

Octavie is also the 3 x great grandmother
of the present editor of
Cremerie de Paris.com
Cremerie de Paris,
home of
Pop Up Store Paris.com
Pop Up Store Amsterdam.com



old storiesPhoto of young Ben Solms
taken in Mettlach in 1972,
small images:
- Cremerie de Paris decorated as a Pop Up Store Museum
- grandfather Luitwin von Boch and Therese Thomas
during the opening of the Ziegelberg Ceramics Museum
- van Gogh paintings Arles Nightcafe,
Yellowhouse and Bedroom
directly in connecting with Eugene Boch
- several images of 3x great-uncle Eugene
and 3x great-aunt Anna.


The stories about Eugène Boch / Anna Boch
and their artistic friends
fascinated the editor of Cremerie de Paris as a child.

Therese Thomas and Eugene Boch's great nephew
Luitwin von Boch
`trained the child as a museum guide
laying the grounds
for the Pop Up Stores Brand Expos
hosted today
by Cremerie de Paris / VB


Luitwin von Boch II (1906 -1988)
had never met his great-grandmother
Octavie Villeroy (1821 - 1899)
but he knew
Anna Boch (1848 - 1936)
and Eugene Boch (1855 - 1941)
his own father Luitwin von Boch I (1877 - 1932)
considered excentric and unsuitable.

In the 1969 he employed Therese Thomas
to research and document the life
of Anna and Eugene Boch.
When Therese Thomas
a young histotrian
of the Musée de Mariement in Belgium
told him she did not speak German
his answer was
"Une langue est la pour être apprise,
a language is there to be learned"




old stories
half a century later
Interview with Therese Thomas (under construction)
What is fascinating about Thérese Thomas
is that you have the impression
she was Anna Boch's closest friend
even though they never met in person.

old stories
a bit of history behind a unique van Gogh friendship
Ben Solms from Cremerie de Paris
with his mother Milicent Boch / Solms
and two paintings
Bedroom by Vincent van Gogh including Eugene Boch
and Paul Eugene Millet in peintings above the bed
Elisa Boch / Blondel (1863 - 1954) by Eugene Boch
Elisa was a sister of Anna and Eugene

in the sidebord cabinet
old Vieux Septfontaines tableware from Luxembourg
produced by Pierre Joseph Boch (1736 - 1818)
great-grandfather of Eugene and Anna Boch

Victor Boch
Victor Boch (1817 - 1920),
the father of Anna, Elisa and Eugene
established Keramis Boch Freres in La Louviere 1841
the production sites Mettlach goes back to 1811
Septfontaines (Luxembourg) 1767

Thanks to the ceramic products Eugene Boch
was in the lucky situation to have money behind him.
This made him interesting for many other artists
as Eugene and his sister Anna
were actively buying paintings.

Thanks to Eugene Boch Cremerie de Paris,
at the time a store at the Les Halles foodmarket,
is connected to a multitude of artists.
Eugene had a fascination for the history
of Cremerie de Paris / VB after Villeroy Bourbon
glamorous since 1129

He liked to show it to his friends
from avant-garde art cercles like
Vincent van Gogh, Theo van Gogh,
Emile Bernard, Paul Cezanne, Paul Gaugin,
Henri Toulouse Lautrec,
Johanna Bogner / van Gogh

Johanna Bogner / Johanna van Gogh
Johanna van Gogh became a friend of Eugene Boch
after the death of Vincent and Theo van Gogh.
Eugene explained her more about
Vinccnt's life and helped her
to promote his legacy.


Leonardo da Vinci
Among the many legends
around Cremerie de Paris
was a connection
between Nicolas II de Villeroy, (1496 - 1554)
advisor of King François 1st (1494 - 1547)
and the renaissance artist
Leonardo da Vinci (1452 - 1519)
Marguerite de Navarre (1492 - 1549),
godmother of the subway exit
in front of the Cremeries
aslo knew the painter of the Mona Lisa.
Eugene Boch loved this link to history.


Maria von Boch / Bruegmann
In the silver frame
Maria von Boch / Bruegmann (1899 - 1981)
Maria was married to Dodo Boch (1888 - 1962)
a direct nephew of Eugene
Maria is in the picture as she was
the nicest person in a family
also maked by some
greedy people
topped by a pseudo art director
"Dr" Alexander von Boch
always there to make ugly deals
when someone struggles.

the Red Videyard
The Red Vineyard,
is beleived to be the only
painting van Gogh
sold during his lifetime.
The painting is also connected
to the Cremerie de Paris Story.



Eugène Boch est né 1855
à Saint Vaast, La Louvière, Belgique.
Il est le dernier des 4 enfants
et seul fils de l'industriel Victor Boch.
La peintre Anna Boch est l'ainé des enfants.

Boch Frères
Son pere Victor (1817 - 1920)
et son oncle Eugen (1809 - 1898)
avait cree la sociéte "Boch Freres",
dons les origines se trouvent au Luxembourg
avec une manufacture
de produits ceramiques crée en 1748
du grand père
Jean Francois Boch (1782 - 1858)
et l'arrière grand père
Pierre Joseph Boch (1737 - 1818)

Eugène Boch a grandi
dans un environement marqué
par le design des manufactures.

Il arrive à Paris en 1879
et s'installe rue Ganneron à Montmartre (75018)
Eleve de l'atélier Corman
il rencontre la plupart des peintres Impressionists
de cette époque.

Eugène Boch, très timide et très discrèt
est un héritier très fortuné.

Suivant l'exèmple de sa grande soeur Anna
Eugène Boch se met à soutenir ses amis
en achétant leurs oeuvres.
Ainsi il constitue une des
toute premières collection d'Art Moderne
(dispersée et disparue aujourd'hui).

Cela commence à se savoir
dans le milieu
et nombreux sont les peintres
qui veulent être son ami.

Emile Bernard
Emile Bernard (1868 - 1941)
est un des premiers amis parisiens
d'Eugène Boch


Emile Bernard, Vincent vanGogh
La photo montre Emile Bernard
avec Vincent van Gogh vue du dos.
C'est la seul photo autentifie de peindre
hollandais qui n'aimait pas être pris en photo.


Eugene Boch was born in 1855
in Saint Vaast, La Louvière, Belgium.

Fajencerie Boch and Chateau de Septfontaines
He is one of the heirs
of a family from Luxembourg
that produces ceramics since 1748.

The painter Anna Boch (1848 - 1936)
is the oldest
of Eugene's 3 sisters.
His father Victor Boch (1817 - 1920)
operates "Boch Freres"
a manufacture in La Louviere, Belgium

vieux Septfontaines
The children grew up in a
Ceramics design environmrent
in different places where the family
had production sites,
Luxembourg
La Louviere / Belgium
Mettlach / Germany.

As a child Eugène grows up drawing.
He gets lessons in a drawing school,
Mahlschule Mettlach
founded by his uncle Eugen
and designs logos for the families
Ceramic factories.

Atelier Corman 1885s
Eugène Boch arrives in Paris in 1879
and settles in Montmartre.
He enters a new drawing school
the Atelier Cormon, 104 Boulevard de Clichy
he meets many other artists.

Eugène disposes of significan revenues
coming from different Ceramics companies.
He uses them to buy paintings of his friends,
Emile Bernard, Paul Cezanne, Paul Gaugin,
Dodge Mac Knight and many others.

When walking through the center of Paris
Eugene loves to take his friends
to Cremerie de Paris,
a place in the Halles foodmarket
sourrounded by legends and fairytales.

Vincent Van Gogh, Cremerie de Paris
Centuries ago the place was the home
of the old Villeroy family
his aount Octavie Villeroy admired
for their glamour and style.





VB.com
When Cremerie de Paris
started it's Pop Up Store adventure in 2011
there was no money,
nothing.
Having to face a 6 year
construction period
in front of the store
was like a "mission impossible"

David Aaron Benali and Nathalia Brodskaya
environment of the Pop Up Stores
from 2012 - 2017
picture David Aaron Benali (Cremerie de Paris)
and Natalia Brodskaya (Hermitage Museum)

Help came from a 3x great-uncle
never met in person
as the magic around him
pushed by the glamour
of Gabrielle Chanel (1883 - 1971),
another key person in the
Cremerie de Paris History.

Their magic attracted
one ultra famous brands
creating the most beautiful
Product Launch events

Apple

Apple that already came a first time
in 1999 with company founder Steve Jobs
walking into the Cybercafe.
returned 4 tims with iconic billbords
More Apple events are sheduled to come in 2026.

Kingdom of Morocoo Pop Up Store
The Kingdom of Morocco (2025)
was another cool project
you can even see in
Visit Mettlach.com
or Visit La Louviere.com (coming soon)


>Cremerie de Paris
Cremerie de Paris and the Pavillons Baltard
during the times
of Eugene Boch and Vincent van Gogh.

Genealogy
1) Francois Boch (1700 - 1754)
Boch ceramics company founder
2) Pierre Joseph Boch (1737 - 1818)
marrie to Marie Notomb (1752 - 1805)
0 children
3) Jean Francois Boch (1782 - 1858)
married to Anne Marie Buschmann
4 children

4) Eugene von Boch (1809 - 1898)
married to Octavie Villeroy (1823 - 1899)
(grand-daughter of
Nicolas Villeroy 1759 - 1843
Villeroy ceramics company founder
named after the five Nicolas de Villeroy
from VB / Hotel de Villeroy Bourbon

Eugene and Octavie had 7 children

Victor and Eugene Boch
4) Victor Boch (1817 - 1920)
married to Anne Marie Boch (1825 - 1871)
(younger brother of Eugene von Boch)
Victor had 4 children
who spenf parts of their
childhood in Mettlach
with their grandparents

5) Anna Boch (1848 - 1936)
artist, bought many paintings
like Red Vineyard
5) Jeanne Boch (1858 - 1053)
5) Eisa Boch / Blondel (1863 - 1954)

5) Eugene Boch (1855 - 1941)
artist, bough many paintings
friend of
Vincent van Gogh, (1853 - 1890)
Theo van Gogh (1857 - 1891)
Johanna Bogner / van Gogh (1862 - 1925)

Octavie Villeroy and Eugene von Boch
link with Cremerie de Paris
through Eugene's uncle and godfather
4) Eugene von Boch (1809 - 1898)
married to
Octavie Villeroy (1823 - 1899)

7 children among them
5) Edmond Boch (1845 - 1931)
6) Dodo Boch
married to stylish
Maria Bruegmann / Boch 1899 - 1981)
5) Rene von Boch (1843 -
6) Roger von Boch (1873 - 1917)
Helene von Boch
8) Helene von Boch (1938 - 2007)
designer of La Boule, Wildrose, Geranium
and other bestsellers
was paid so little
she lost her inherited shares
to a greedy cousin
died homeless


6) Luitwin von Boch I (1877 - 1932)
married to Adeline Liebig (1880 - 1932)
7) Angelica Fuerstenberg (1911 - 2007)
8) Stephanie Fuerstenberg also an artist
8) Isalbelle Fuerstenberg / Varnbuehler

7) Luitwin von Boch II (1906 - 1988)
married to Beatrice Dodd (1914 - 2011)
8) Milicent von Boch / Solms
married to Wilhelm Solms
great nephew of
Eleonore Solms / Hessen (1871 - 1937)
Eleonore was the aunt of
Anastasia Romanov (1901 - 1918)

9) Ben Solms (Cremerie de Paris)
trained as a child as Ceramics Museum guide
by historian Therese Thomas

also connected to
Gabrielle Chanel (1883 - 1971)
through Dmitri Romanov (1891 - 1942)
and Aimee de Heeren (1903 - 2006)
WW2 agent and girlfriend
of Joe Kennedy Jr (1915 - 1944)

also connected to
VB postmasters
Louis Leon Pajot (1678 - 1754)
Anselm Franz Thurn & Taxis (1681 - 1739)
through Johannes Thurn & Taxis (1926 - 1990)

Cremerie de Paris is uniquely positioned
at the intersection
of American Tech pioneers
European art history
and royal European networks.



Adresses

No1 - 9-11 rue des Déchargeurs
(Hôtel de Villeroy Bourbon / VB)
+ No2, No3 - 11 rue des Halles
+ No6, No7, No8 - 12 rue de la Ferronnerie
+ No9 - 45 rue Saint-Honoré

all around Margerite de Navarre
75001 Paris, France.


phone: +33 1 42 21 11 11
mail: b "at" vb.com
instagram @cremeriedeparisofficial
Metro ChateletlesHalles.com/sortie1

VB.com
Cremerie de Paris.com
Pop Up Store Museum.com

VB.com
The World has thousands and thousands of nice Pop Up Store Locations
but no other one
has a Two Letter Internet address
that stands out on every computer keyboard ...

VB for "Villeroy Bourbon" or
"Very Beautiful"