Pop Up Store Adidas x Decathlon
03-09-2025

Creative People

The Pop Up Store was organised by Emmanuelle Khalifa, Chloe Sprinski, Victoire Guillaumet, Lisa Laurent, Orane Lepeytre-Léonard (Agence MNSTR) Film Simon Meheust Tsygan Dezik (realisateur) Nuno Mendes, La Maniane, Cyrine Gane

Adidas x Decathlon Pop Up Store
with the designer Chloé Spirinski and the footballer Cyrine Gane


Adidas Superstar Billboard with Adele
above Cremerie de Paris N°6
picture taken from Cremerie de Paris N°1

Le Pop Up Store été organise
entre Adidas et Decatlon pour celebrer
la nouvelle chaussure Adidas X 50.


Emmanuelle Khalifa et se collèges de l'agence Monstr
avait imagine le concept avec un tapis roulant ou les fans du Foot
étaient invites de courir aussi vite que possible.
Ceux qui arrivaient courrir plus vite que le footballeur Nino Mendes
recevaient comme prime un parre Adidas X 50.

To accompany the Pop Up Store
an Adidas poster featuring singer Adele Adkins
has been installed opposite rue de la Ferronnerie
on the facade of Cremerie de Paris N°6.

Adidas est une des marques
les plus emblématiques de Bavière
se trouvant à Herzogenaurach
au Nord de l'ancien Royaume du Roi Louis II.
Savez vous que le Roi de Bavière qui a construit
les Châteaux de Conte de Fée Neuschwanstein,
Herrenchiemsee ou Linderhof
était déja venu à la Cremerie de Paris.
Mais c'était en 1867 puis en 1874 un demi siècle
avant 1924 l'année ou Adi Dassler et son frère Rudolf
ont crée la Dassler Brothers Shoe factory.
Après la guerre l'entreprise a donnée naissance
à Adidas crée par Adi Dassler
et à Puma crée par Rudolf Dassler.


now part of the Cremerie de Paris
Pop Up Store Museum the
iconic Adidas F 50 shoe

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The pop-up store was organized by Adidas and Decathlon
to celebrate the new Adidas X50 shoe.


Emmanuelle Khalifa and her colleagues from the agency Monstr
conceived the concept with a treadmill
where football fans were invited to run as fast as possible.


Those who managed to run faster than footballer Nino Mendes r
eceived a pair of Adidas F 50 shoes as a prize.


To accompany the Pop Up Store
an Adidas poster featuring singer Adele Adkins
has been installed opposite rue de la Ferronnerie
on the facade of Cremerie de Paris N°6.
The picture shows the designer Cloe Spirinski
iun fron of the Pop Up Store
and in the background the Adidas Billbord

Adidas is one of Bavaria's most iconic brands,
located in Herzogenaurach
in the north of the former Kingdom of King Ludwig II.

Did you know that the King of Bavaria,
who built the fairytale castles
of Neuschwanstein, Herrenchiemsee and Linderhof,
had already visited Cremerie de Paris ?
But that was in 1867 and then again in 1874.


Half a century later 1924, the year Adi Dassler (1900 - 1978)
and his brother Rudolf founded the Brothers Shoe Factory.
After the war, the company gave birth to Adidas,
founded by Adolf Dassler, and Puma, founded by Rudolf Dassler.






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